Solace Looks Forward to Bright Future with Sale

by Rebecca Roberts Galloway | Nov 2, 2022

Solace Cremation’s CEO and co-founder Keith Crawford reminisced about our company’s humble beginnings the other day, remembering meeting with partner David Odusanya and future Chief Operating Officer Jeremy Frank in a temporary shared office space in Portland, Oregon, almost exactly four years ago in October of 2018.

The trio didn’t yet have a permanent office, a staff or even a product. But they had a powerful idea that the funeral industry was outdated and needed to be reimagined.

Now, four years later, Solace has the opportunity to take its brand to the next level, Crawford says.

After double-digit growth annually, our start-up will now be part of Foundation Partners Group (FPG). The Orlando-based company is acquiring Solace this month. Crawford is excited about the continued growth of Solace with the new ownership, “They can help us accelerate all the things we wanted to do,” he said.

Crawford says the resources of the larger company will help Solace continue to grow, expand and innovate, reaching more families looking for a “better way.” He and Odusanya say they would not have made it to this juncture in their journey without the quality of staff and commitment to families at the core of the company since its founding.

Crawford says FPG will look to Solace to continue to be a leader in using technology to modernize the funeral industry, “They fully support our design-centered approach. Solace will continue to forward in its mission to make simple, modern and honest cremation services accessible to all families.”

Co-founder Odusanya says with FPG’s help, the Solace brand can “get to where it needs to be.”

You can read more details about the deal in our press release here.

Four years after those initial conversations, Solace is grateful for the support we’ve received from the families who trusted us, the investors who helped us along the way, the employees who have shared in our mission and our supporters in end-of-life-related businesses and nonprofit groups.

Crawford thanked those who believed “in our little company and our big vision.”

“We have helped thousands of families through one of the toughest times of all and are so very proud of what we’ve built. We look forward to where this adventure leads,” he said.